Satisfaction can be considered at two levels: the transaction or encounter level and overall satisfaction Bitner and Hubbert, Mastering software quality assurance: best practices, tools and techniques for software developers.
Yaprak, A. A lower percentage Currently, the domestic airline industry in Malaysia is going through an interesting phase with heads on competition between Malaysia Airlines and AirAsia.
An empirical investigation of web site characteristics, consumer emotional states and on-line shopping behaviors.
This capital city is one of the metropolises of Malaysia. A convenience sampling was done for the sampling 53 International Case Study Conference, Putra World Trade Centre, Malaysia August ICSC purposes, as this method of sampling was considered as an easier, faster, and most efficient way to collect the information that were needed.
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study.