Puma target customer

puma organizational structure

Their effective branding strategies has helped PUMA maximized their brand value steadily competing with other major Page 24 brands. Up-to-date technology adoption, increasing that increase the demands increase the change of products of sports products.

Innovative and superior products Puma. Puma must do an actively advertisement of non puma brand to increase market awareness 3. Puma should advertise their products differently. The aim is to offer an optimum service so as to meet global requirements for service, quality and safety, along with environmental and social aspects in the supply chain.

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For this reason, PUMA has been executing a turnaround strategy over the past few years, which is focused on five priorities: brand heat, a competitive product range, a leading offer for women, improved distribution quality and organizational speed. In 70 years, PUMA has established a history as creator of fast product designs for the fastest athletes on the planet: Enhancing areas such as football, running and training, golf and motorsports with performance and sport-inspired lifestyle products. Our aim is to individually develop our employees, even in an international environment and at the same time successfully and sustainably keep them loyal to our company as they are an important factor for success. It can increase its product line to give variety of choices to its customers. The aim is to offer an optimum service so as to meet global requirements for service, quality and safety, along with environmental and social aspects in the supply chain. Our subsidiaries carry out various tasks at the local level, such as sales, marketing, product development, sourcing and management. During the year we began collaborating with other well known retailers with the aim of improving the presence of the PUMA brand in stores, better communicating our product promise on site, and thereby achieving a sustained sales increase. The strategic cooperation with long-term partners was one of the key competitive advantages in , ensuring stable sourcing in continuing turbulent market conditions. In order to improve the quality of our sales and distribution, we introduced joint product and marketing programs with our key retailers to showcase our brand in the right retail environment and drive sell-through with our partners. Price is one of the major weaknesses of Puma. The centralized control of these processes guarantees a high degree of transparency within the supply chain, reduces sourcing complexity and creates efficiencies through largely automated processes. References 1. Communication — PUMA keeps effectively communicates with their customers in events held by PUMA giving valuable insights about their products and even taking feedbacks.

E Opportunit 3. Leather and cotton production require significant quantities of water, land, herbicides, insecticides and fertilizer.

The second Forever Faster brand campaign, in which we invested several million Euros infocuses on our brand ambassadors and shows how they are training with PUMA products to get into peak form for the major competitions in Threats 3.

Puma distribution channels

They want to be the fastest sports brand in the world. In addition to these five priorities, social, economic and environmental sustainability remains a core value for PUMA. It arranges different types of customer loyalty programs. Puma has entered into sponsorship with various players and team N in different sector of the sport industry. Their effective branding strategies has helped PUMA maximized their brand value steadily competing with other major Page 24 brands. Moreover, we aim to minimize working capital and improve free cash flow. PUMA also started sponsoring Arsenal for their ad campaign to create more brand awareness among its customers. Perception and preferences about the increased because of advance sports products are changing. In , Puma increase its marketing budget to increase its sales and gain market share. In order to improve the quality of our sales and distribution, we introduced joint product and marketing programs with our key retailers to showcase our brand in the right retail environment and drive sell-through with our partners. This is why we also state any changes in sales in euro, the reporting currency, adjusted for currency exchange effects in order to provide information that is relevant to the decision-making process when assessing the revenue position. If you ask us, innovation is at the heart of product design.
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