An analysis of speedo

The increasing numbers of high street outlets been closed due to low sales could have effect on Speedos distribution channel. Nike 3. In case UK taxation rates were to be increased, it would affect the profits levels of the company. There are different environmental analysis techniques that have been developed by different scholars to help organizations conduct analysis of environments within which they operate in. The UK economy is currently almost stagnant meaning that most of the targeted customers might not be able to buy Speedos products. The environmental analysis usually involves analysis of the current environment as well as the trends that might affect it. Make Speedo brand a household name within one year of implementation of the marketing plan short term goal ii. The company decided to quit elite swimwear products though it will not quit swimwear retail market. The uncertain financial situations in the UK economy could result to low sales since customers might not have a lot of disposable cash with them. The climatic conditions in UK means that Speedo beach and leisure wear products can only be used during summer season. Proctor discusses that threats from substitute products are mainly determined by the number of substitutes available and the speed at which they can be substituted for the product or service that is currently in the market. The company name Hosiery manufacturers was to change later on to MacRae knitting as the company ventured into the growing beach culture in Australia. The success of the Speedo-sponsored athletes forced athletes sponsored by other brands to curb their deals. The continuing change in society values where bikinis and other clothes that show more human fresh are now openly accepted in the society means that Speedo products would appeal to more customers. Arena: Originally a part of Adidas Group, the company was founded in and has its headquarters in Tolentino, Italy.

The strong presence that the company has on the internet can be used to reach customers in areas where Speedos products are not distributed by retailers. Among many other achievements, Speedo was the first company to produce swimwear made of Fabric Speedo, The brand has been marred by controversial technologies like Fast skin, LZR which too had swimmers disqualified.

Ignorance of importance of technology and design in swimwear is a major deterrent for the brand. Supplier costs would most likely be increased as a result of increase in VAT as well as high rates of inflation. Speedo was sued by TYR in US for conspiring with the US Swimming Federation on charges of tempting their athletes but the accusations did not stop Speedo from investing in hi-tech swimwear and gaining a competitive advantage. As a result, this has posed challenges to Speedo as noted by Qumer since the companys products have to adhere to specific guidelines set by FINA. Speedo has to be very cautious with the way its products are produced and the impact that the production might have on the environment. Browse marketing analysis of more brands and companies similar to Speedo. Though Speedo has remained market leader in overall swimwear market, its competitors have expanded their product lines and currently offer tough competition in various markets. The company established its presence in foreign countries in The resulting groups or rather segments are usually identical in terms of the criteria used implying that customers for each segment actually have the same buying behavior.

The brand has a popular name and has good advertising and visibility 6. It also maintains its reputation by sponsoring world-class swimming athletes around the world.

The resulting groups or rather segments are usually identical in terms of the criteria used implying that customers for each segment actually have the same buying behavior.

speedo swot analysis

The company name Hosiery manufacturers was to change later on to MacRae knitting as the company ventured into the growing beach culture in Australia. During s, the company divided its brand into three major groups for the sake f a focus separately on each brand.

The uncertain financial situations in the UK economy could result to low sales since customers might not have a lot of disposable cash with them.

The performance of Australias swimming team in the Olympics game held in Melbourne in propelled the company to new heights as eight of the Australian swimmers won gold medals in their respective races while wearing Speedos swimwear.

This swimsuit helped to reduce friction drag.

speedo marketing strategy

The company is a world famous sponsor of many high profile athletes.

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Speedo SWOT Analysis